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Keywords: Museums
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (2): 266–287.
Published: 26 April 2011
...Carmen Camarero; Ma José Garrido Purpose The purpose of this paper is to explore the relationship between museums and their donor clients (“friends”) by analysing the relative importance of the benefits (material and non‐material) that such friends of the organisation receive, their organisational...
