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Keywords: Nethnography
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (5): 661–689.
Published: 06 June 2025
... The study utilizes nethnography in a food waste setting, collecting data from social media campaigns on Facebook in two countries. Findings The paper frames a range of AEBs as forms of IW, which reveal the potential for AEBs to serve as catalysts for institutional change. Leadership work behaviors...
