...Professor Nelson Oly Ndubisi and Professor Rajan Nataraajan; Andrew M. Forman; Shawn Thelen; Terri Shapiro Purpose – Prior research has determined that consumers are opposed to services offshoring. The purpose of this paper is to determine the likelihood that consumers would choose a domestic vs...

... and three related economic theories of the firm to explain the role of GBS in driving business performance and the international transformation of service economies. © Emerald Group Publishing Limited 2015 Offshoring services is a relatively new and growing phenomenon. The offshore service...