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Keywords: Olfactory experience
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Journal Articles
The olfactory experience (in retail) scale: construction, validation and generalization
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Journal:
Journal of Service Management
Journal of Service Management (2023) 34 (3): 403–432.
Published: 14 July 2022
...Subhadip Roy; Priyanka Singh Purpose Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing. Design/methodology/approach Based on literature...
