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Keywords: Online services
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (3): 344–361.
Published: 22 June 2012
...Rohit Verma; Benedikt Jahn; Werner Kunz Purpose Brand fan pages on social networks have become very popular online services. However, empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to investigate the effect of fan pages on the customer‐brand...
