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Keywords: Online trolling
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2023) 34 (5): 1064–1087.
Published: 20 June 2023
...Rory Francis Mulcahy; Aimee Riedel; Byron W. Keating; Amanda Beatson; Marilyn Campbell Purpose Online trolling is a detrimental behavior for consumers and service businesses. Although online trolling research is steadily increasing, service research has yet to thoroughly explore how this behavior...
