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Keywords: Ontology
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 560–585.
Published: 11 October 2011
..., suggesting service scholars need to apply the three alternative paradigms more as a means to enrich and extend the service research discipline. Research limitations/implications There is a need to discuss the fundamental beliefs and worldviews (ontological and epistemological positions) guiding service...
