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Keywords: Paradigm
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 560–585.
Published: 11 October 2011
... selected award‐winning and most cited articles is categorized using the paradigmatic framework. Findings Four paradigms are found to be prominent in service research: positivistic, hermeneutic, dialogic, and monologic. The positivistic option has been the dominant paradigm employed by service scholars...
