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Keywords: Paralinguistics
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2026) 37 (1): 78–104.
Published: 12 August 2025
...Ruud Wetzels; Martin Wetzels; Dhruv Grewal; Bryan Doek Purpose To unravel the drivers of service consumers’ parasocial relationships with artificial intelligence-enabled voice assistants (VAs), this study examines how VA frequency- and time-related paralinguistic features affect parasocial...
