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Keywords: Platform success
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2021) 32 (4): 483–506.
Published: 10 May 2021
... Platform success Antecedents to engagement Two theories have become a major focus of marketing scholars over the last decade: “engagement” (e.g. Brodie et al., 2013 , 2019 ; Hollebeek et al., 2014) and “psychological ownership” (PO) (e.g. Jussila et al., 2015...
