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Journal Articles
The effects of satisfaction, opportunism, and asset specificity on consumers' loyalty intention toward internet portal sites
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (2006) 17 (1): 7–22.
Published: 01 January 2006
...Jyh‐Shen Chiou; Chung‐Chi Shen Purpose This study aims to develop and empirically test a model examining the antecedents of consumer loyalty toward internet portals. Design/methodology/approach The data were collected based on an internet survey in Taiwan. Self‐administered questionnaires were...
