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Keywords: Proactive service behavior
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management 1–31.
Published: 24 September 2026
... and processes) affects employees' proactive behaviors. This study investigates how the breadth and depth of AI assimilation shape proactive service behavior, examines the mediating roles of approach and avoidance AI crafting, and tests job autonomy as a moderator. It further examines whether employees exhibit...
