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Keywords: Product champions
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Journal Articles
Services Innovation: Successful versus Unsuccessful Firms
Available to Purchase
Journal:
Journal of Service Management
International Journal of Service Industry Management (1993) 4 (1): 49–65.
Published: 01 March 1993
... of an opportunity for a champion to stay and manage a new offering after launch. There is no apparent difference in the formality of the process between successful and unsuccessful managers, with most service firms reporting a more ad hoc process. Innovation New product development Product champions...
