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Keywords: Product mix
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2004) 15 (3): 264–283.
Published: 01 July 2004
... for analysis. Puts forward 11 propositions suitable for comparative application in other contexts. © Emerald Group Publishing Limited 2004 Product mix Relationship marketing Servicing Bundling does not have consistent, universally accepted definitions (Stremersch and Tellis, 2002). Adams...
