... and identifies emerging topics. Design/methodology/approach The paper is an empirical analysis of citations and co‐citations from the IJSIM. Network and factor analysis are used to analyse and group the data. The study is unique in performing the analysis at the individual publication level, rather...

...; 2. category of paper; and 3. geographical affiliation of published author(s). The sample used in the present study was restricted to papers published in five journals devoted to services marketing, which were selected to represent the “top” publications in this field. In making...