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Keywords: Reference group acceptance
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2016) 27 (2): 91–116.
Published: 18 April 2016
... the same kinds of objects” (Boorstin, 1969, p. 22). Consumption communities are social contexts that allow the development of interpersonal relationships among their members. Trust Loyalty Identity Social relationships Parasocial relationships Reference group acceptance This research...
