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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (2): 210–220.
Published: 24 January 2022
... customers and how to serve them. Design/methodology/approach The current paper is a conceptual one that draws upon research from many areas to support the ideas proposed. Findings AI customer are proliferating. AI as customers can augment or replace human customers and can be the customer itself...
