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Keywords: Research methods
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2026) 37 (6): 222–248.
Published: 02 June 2026
... Research methods Qualitative data Service experience Service research Inductive research Grand challenges What is [a] service’s “reality” to its market? And how does that reality vary from segment to segment? Since [a] service exists only during the time in which it is rendered, the entity's...
