Keywords: Research priorities
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Journal Articles
Journal Articles
Journal of Service Management (2013) 24 (5): 482–502.
Published: 07 October 2013
...Kristina Heinonen, Maria Holmlund, Tore Strandvik; Heiko Gebauer; Javier Reynoso Purpose – The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda...

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