... evolution Financial impact Research work To reap the benefits from services, manufacturing companies find themselves in a challenging process of capability and organizational transformation. They have to develop new capabilities so that they can better market, sell, deliver, and profit from...

... suggested that more than two countries/cultures should always be included in any cross‐cultural study, and Schwartz (1992) has also supported the inclusion of multiple cultures representing numerous regions of the world. © Emerald Group Publishing Limited 2011 Data analysis Research work...

... previously scattered research activities from various backgrounds such as marketing and operations into distinct research fields, and presents both the status quo and a discussion of possible directions for future research. Research work Services Innovation © Emerald Group Publishing Limited...