Keywords: SMEs
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Journal Articles
Journal of Service Management (2026) 37 (3): 511–532.
Published: 28 April 2026
...Bjørn Ronny Vien; Bård Tronvoll; Rolf Findsrud Purpose The purpose of this study is to understand how manufacturing small and medium-sized enterprises (SMEs) can navigate digital servitization to cocreate value propositions. Design/methodology/approach The present exploratory study interviewed...
Includes: Supplementary data
Journal Articles

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