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Keywords: Sales management
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2009) 20 (3): 274–289.
Published: 19 June 2009
... implications The findings of this study are unexpected and indicate that sales managers need to pay attention not only to sales contest's characteristics but also their interaction. The sales contest is not an addition to but a combination of modalities. Originality/value This study has both managerial...
