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Keywords: Sales prices
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2008) 19 (3): 325–352.
Published: 20 June 2008
... are examined. David Martín‐Ruiz can be contacted at: Email: dmartin@us.es © Emerald Group Publishing Limited 2008 Prices Consumer behaviour Sales prices Profit Customer relations Customer loyalty It is acknowledged that long‐term loyalty is achieved only by firms that establish...
