Keywords: Self-brand integration
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Journal Articles
Journal of Service Management (2022) 33 (3): 453–464.
Published: 13 April 2022
...: (1) self-brand integration and intrinsic rewards, (2) passion-driven behaviors including investing resources and a desire to use, (3) a positive emotional connection, (4) a long-term relationship, (5) would miss it if lost, (6) positive attitudes including high perceived performance. Based...

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