... on sensemaking and explaining emergent practices and processes. In chaotic contexts, contributions often lie in understanding stabilization, adaptation and the restoration of order under turbulent conditions. Originality/value The article challenges service researchers to move beyond an overreliance...

... and need treadmill generation – to manage gameful affordance for sustained engagement and consumer retention in gamified services. These practices emerge from ongoing sensemaking processes and reflect how organizations strategically manage consumers' affordances through the orchestration of game design...

... structures of the health care system are enacted through three highly iterative key processes: institutional sensemaking that creates an understanding of prevailing institutional arrangements and that constructs meaning for institutional change efforts, theorization of change through linguistic device...