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Keywords: Service blueprint
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 650–663.
Published: 11 October 2011
..., it provides a new typology of situations in interactive value creation. © Emerald Group Publishing Limited 2011 Customer script Customer process Service blueprint Value co‐creation Co‐production Customer integration Customer relations Marketing At first, research focussed...
