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Keywords: Service bundles
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (4): 707–723.
Published: 21 August 2017
...Chatura Ranaweera; Heikki Karjaluoto Purpose The purpose of this paper is to contribute toward the current limited understanding of service bundles by investigating how purchasers of combined product-service bundles (bundle customers) differ from those purchasing a product and associated service...
