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Keywords: Service friendship
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 607–631.
Published: 11 October 2011
.... Service friendship is included as a mediator between the antecedents and compliance. Two control variables, relationship duration and contact frequency, were also included in the model. Design/methodology/approach A research framework is proposed to suggest the antecedents and consequences of both...
