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Keywords: Service innovation practices
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2020) 31 (4): 793–814.
Published: 11 September 2019
... analysis of three CIS to examine service innovation practices. The analysis informs model development for service scaling. Findings The analysis uncovers three practices for service scaling – service interaction analysis, service pivoting and service validation – and their related activities...
