... as experiential and emotional, rather than the mere intake of nutrition, and to examine the development of healthy food communication with a service science approach. Design/methodology/approach With a service science approach, this study proposes a virtual healthy food platform for children. The key data...

... assessment. Process quality Taguchi quality loss Probabilistic uncertainty analysis Service engineering Service science Rita Di Mascio can be contacted at: r.dimascio@unsw.edu.au © Emerald Group Publishing Limited 2007 Increasing market competition and escalating customer service...