... The study utilizes nethnography in a food waste setting, collecting data from social media campaigns on Facebook in two countries. Findings The paper frames a range of AEBs as forms of IW, which reveal the potential for AEBs to serve as catalysts for institutional change. Leadership work behaviors...

... the machinery of platform assemblages on Instagram and other social media sites, as algorithms drive attention to extremes in a series of complex, dynamic and fertile feedback loops through which machines accelerate and direct human desires (Kozinets et al., 2017). Drawing on the assemblage theory...

...Johann N. Giertz; Welf H. Weiger; Maria Törhönen; Juho Hamari Purpose Social live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers...

... on artificial intelligence, smart solutions, human–machine collaboration and what are the implications for the business Huang and Rust (2018) ; Lariviere et al. (2017) ; Wilson and Daugherty (2018) ; Mehmood et al. (2017) 32 9.44 2 Social media brand engagement Focus on brand...

..., customer engagement behaviors (CEBs), and consumption is proposed. Brand actions of TV shows include advertising and firm-generated content (FGC) on social media. CEBs include volume, sentiment, and richness of user-generated content (UGC) on social media. Consumption comprises live and time-shifted TV...

...Ana Jakic; Maximilian Oskar Wagner; Anton Meyer Purpose Social media encourage interactions between customers and brands. Concerning the cues utilized during social media interactions, verbal cues (i.e. the language used) gain importance, since non-verbal and paraverbal cues are hard to convey via...

... in loyalty programs try to activate membership by rewarding not just financial transactions but also customer engagement. The purpose of this paper is to analyze the effect of rewarded customer engagement on loyalty intentions and behavior by applying a social media context. A field study...

... of social media and to assess the implications for individuals, firms and society. Design/methodology/approach The paper distinguishes Generation Y from other cohorts in terms of systematic differences in values, preferences and behavior that are stable over time (as opposed to maturational or other...

... Limited 2013 Social media Mobile technology Value fusion Firm value Customer value Experiential value Customer lifetime value Customer engagement value On 18 August 2011, a thunderstorm battered the opening day of the Pukkelpop festival in Hasselt, Belgium. Torrential rain...