Keywords: Specialization
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Journal Articles
International Journal of Service Industry Management (1994) 5 (2): 72–84.
Published: 01 May 1994
... is considered as a reference point,value can be added to the service by specializing and/or customizing it. Specialization and/or customization are primarily means of competing on superior or unique service quality, whereas standardization provides means of increasing cost efficiency in a competitive situation...

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