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Keywords: Store atmosphere
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2017) 28 (1): 107–132.
Published: 20 March 2017
... positive emotions and customer-employee rapport. The mediating role of customer positive emotions and the moderating role of store atmosphere in the process of customer-employee rapport development were also assessed. Design/methodology/approach Using an observational methodology in conjunction...
