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Keywords: Strategic alignment
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (5): 664–683.
Published: 11 October 2011
... Determinants for service innovations Strategic alignment Customer relations Confronted with more complex customer needs and eroding product margins, capital goods manufacturers have extended their innovation efforts towards services (Jacob and Ulaga, 2008). Service innovations support companies...
