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Keywords: Strategic framework
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (5): 696–715.
Published: 05 October 2012
... to rethinking service innovation. © Emerald Group Publishing Limited 2012 Service innovation Strategic framework Dimensions Process perspective Customer cocreation Innovation Customer service management The complex field of service innovation represents a cross‐road for various...
