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Keywords: Structural equation modeling
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Journal Articles
The olfactory experience (in retail) scale: construction, validation and generalization
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2023) 34 (3): 403–432.
Published: 14 July 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Olfactory experience OEX scale Scale development Structural equation modeling Consumer outcomes The past literature shows that pleasant ambient scents result in positive product and store evaluations through...
Journal Articles
Transformative value and the role of involvement in gamification and serious games for well-being
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2021) 32 (2): 218–245.
Published: 21 August 2020
... structural equation modeling. The results revealed that gamified apps and serious games can create three transformative value dimensions – knowledge, distraction, and simulation – which can have direct and indirect effects on desired outcomes. Examination of competing models revealed involvement plays...
