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Keywords: Students
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2018) 29 (3): 422–442.
Published: 10 January 2018
... with the study context. Design/methodology/approach A total of 251 students were surveyed in regards to their engagement with a service provider (lecturer), brand (university) and study context. Data analysis utilized Fuzzy set qualitative comparative analysis to identify the unique combinations of causal...
