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Keywords: Survey research
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (1): 25–44.
Published: 08 March 2013
... knowledge on how to reduce the number of failures in NSD by pointing out the key strategic factors that influence NSD performance. © Emerald Group Publishing Limited 2013 New service development Strategy Survey research Co‐creation Customer services quality Service industries 1...
