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Keywords: Switzerland
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2010) 21 (2): 237–259.
Published: 27 April 2010
... culture Business performance Manufacturing industries Germany Switzerland Product manufacturing companies increasingly exploit the financial, strategic and marketing opportunities associated with services (Martin and Horne, 1992 ; Oliva and Kallenberg, 2003 ; Brax, 2005) and extend the share...
