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Keywords: Task complexity
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (1): 54–78.
Published: 09 March 2012
..., perceived task complexity, and companion influence are the three situational factors that impact on a customer's actual choice between self‐service and personal service. Past experiences influence SST attitudes and behavior in a more complex manner than SST characteristics and other individual difference...
