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Keywords: Television
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2010) 21 (1): 6–24.
Published: 16 March 2010
... forth issues that need to be acknowledged when service innovations are created, protected, and appropriated. Pia Hurmelinna‐Laukkanen can be contacted at: pia.hurmelinna@oulu.fi © Emerald Group Publishing Limited 2010 Services Innovation Knowledge management Television Mobile...
Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2010) 21 (1): 69–102.
Published: 16 March 2010
...Carla Ruiz Mafé; Silvia Sanz Blas; Juan Fernando Tavera‐Mesías Purpose The purpose of this paper is to analyse key drivers of consumer acceptance of short messaging services (SMS) to participate in TV programmes. Design/methodology/approach The technology acceptance model (TAM) and the theory...
