Keywords: Timing
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Journal Articles
Journal of Service Management (2019) 30 (1): 2–22.
Published: 20 August 2018
...Natalia Araujo Pacheco; Cristiane Pizzutti; Kenny Basso; Yves Van Vaerenbergh Purpose The purpose of this paper is to examine when (i.e. after a shorter or longer length of time) organizations should offer an apology or a promise of non-recurrence of a failure to recover trust following a failed...

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