... financially. It also underscores a corporate culture change that goes beyond engaging in corporate social responsibility (CSR) or philanthropy. Hilton’s “Travel with Purpose” corporate level strategy is a great example of the effort of a service firm in hospitality and tourism that has formally committed...

... et al. (2002, p. 11) likewise provide international perspectives on human resources management showing that cross‐cultural policies are poorly prioritised by international hospitality and tourism companies who fail “to fully exploit the challenges of the market place”. Neglect, of a different...

... it with even a passing interest in the topic. It is easily readable, and a very understandable introduction to the topics that will be consuming us in the years ahead. Edited by A.   Lockwood and S.   Medlik . Tourism and Hospitality in the 21st Century . London : Butterworth‐Heinemann...

...Ingmar Björkman; Sören Kock Suggests that most research on internationalization of service firms has investigated how companies over time have developed their outward business operations. Finds, however, that some service firms, especially within the tourism industry, have chosen another way...

...Bruce Curry; Luiz Moutinho Considers the scope for using computer models to assist in tourism planning, with particular emphasis on the environmental issues. Suggests that a suitable platform for such models is the analytic hierarchy process which uses a tree structure to model both objectives...