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Keywords: Usage intention
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Journal Articles
Service innovation and usage intention: a cross-market analysis
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Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (3): 516–538.
Published: 15 June 2015
...Yen-Ting Helena Chiu; Katharina Maria Hofer Purpose – The purpose of this paper is to investigate market-contextual variations in consumers’ self-service technology (SST) usage intentions. Design/methodology/approach – Applications of the unified theory of acceptance and use of technology...
