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Keywords: Value fusion
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Journal Articles
Bart Larivière, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming‐Hui Huang
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (3): 268–293.
Published: 14 June 2013
...Lerzan Aksoy; Allard van Riel; Jay Kandampully; Bart Larivière; Herm Joosten; Edward C. Malthouse; Marcel van Birgelen; Pelin Aksoy; Werner H. Kunz; Ming‐Hui Huang Purpose The purpose of this paper is to introduce the concept of Value Fusion to describe how value can emerge from the use of mobile...
