... possible dynamic, multi-actor interactions that shape servitization outcomes. This paper introduces the concept of DS value-in-context (DS-ViC) as a theory-driven explanation of how value aggregates and evolves across actors, governance structures and technological settings in digital servitization...

... Experience Consumer culture theory Service-dominant logic Value co-creation Value-in-context Increasingly, managers seek to enhance customer experiences by better understanding how value is created and realized through markets. This emphasis on market-related experience is a central focus...