... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . AI voice agents Voice assistant Conversational agent AI voice Verbal Paraverbal...

...Gaurav Gupta; Weng Marc Lim; Neha Chaudhuri; Divya Sharma Purpose Voice commerce is emerging as a promising new form of electronic commerce (e-commerce) where consumers’ service encounters are mediated through tools like voice assistants. While prior research has underscored the role...

...Ruud Wetzels; Martin Wetzels; Dhruv Grewal; Bryan Doek Purpose To unravel the drivers of service consumers’ parasocial relationships with artificial intelligence-enabled voice assistants (VAs), this study examines how VA frequency- and time-related paralinguistic features affect parasocial...

...Melanie Schwede; Maik Hammerschmidt; Stefan Morana Purpose Voice assistants (VAs) could be a game changer in conversational commerce. However, consumers often reject purchase recommendations by VAs due to disfluency and low credibility of VAs’ messages. To overcome these barriers and increase...