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Keywords: WCC
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2023) 34 (3): 341–367.
Published: 25 March 2022
... personality traits and customers' willingness to co-create (WCC). Design/methodology/approach Based on a large-scale empirical study on technology-based services (TBSs) in healthcare (n = 563), the authors empirically investigate the role of the five-factor model (FFM), innate innovativeness (INI...
