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Keywords: WTO
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Journal Articles
Modes of customer co-production for international service offerings
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 625–647.
Published: 17 August 2015
... – The UST provides a model of co-productive service delivery. Extending that model, the authors develop a taxonomy of international service based on the “four modes of service supply” provided in the General Agreement on Trade and Services instituted by the World Trade Organization (WTO). Then, using data...
