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Keywords: Web site design
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (1): 79–96.
Published: 09 March 2012
...Young Ha; Hyunjoo Im Purpose The purpose of this paper is to examine a comprehensive model explaining how web site design influences consumer's emotional and cognitive responses and contributes to satisfaction and word‐of‐mouth (WOM) communication in an online shopping context. Design...
